Adrian Ward is the founding CEO and Managing Director of Signwave, a software development company that ignited the generative design revolution in 1999 with Signwave Autoshop, and reinvented automated graphical creativity in 2002 with Signwave Auto-Illustrator. Signwave is committed to bringing the best generative computing experience to students, educators, creative professionals and consumers around the world through its innovative range of desktop and server software products. In his role as secretary for UKMO, Adrian usually answers the telephones and replies to emails.